Strengthening the Company's Capacities for the Development of Video Games and Innovative VR Products and Services

The project aims to enhance three key business processes within the culture and media sector by enabling innovative working methods, more efficient development, and the commercialization of VR products and services. The objective is to improve operational processes and technological capacities in order to strengthen Adricom's competitiveness in the digital market.

Through the project, investments are planned in equipment procurement, new employment, and staff training, thereby supporting the improvement of processes for the development of high-quality VR games and content. This contributes to enhancing the quality of creative media content and increasing competitiveness in the single digital market, as well as to revenue growth and operational efficiency.

The project will enable Adricom to respond more effectively to client demands and to follow the growing global trends in the VR industry, which is expected to have positive implications for the Croatian economy, including job creation and increased investment.